{"id":2233,"date":"2022-11-28T23:58:30","date_gmt":"2022-11-28T23:58:30","guid":{"rendered":"https:\/\/alvochat.com\/blog\/?p=2233"},"modified":"2022-11-30T11:02:58","modified_gmt":"2022-11-30T11:02:58","slug":"whatsapp-api-messaging-limits-and-quality-rating","status":"publish","type":"post","link":"https:\/\/alvochat.com\/blog\/whatsapp-api-messaging-limits-and-quality-rating\/","title":{"rendered":"WhatsApp API Messaging Limits and Quality Rating"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Messaging Limits<br><\/h2>\n\n\n\n<p>Messaging limits are the maximum number of business-initiated conversations that can start in a rolling 24-hour period, <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-main-alvo-or-color\">These limits do not apply to user-initiated conversations<\/mark>.<\/p>\n\n\n\n<p>You can send message templates to up to 1000 unique customers in a rolling 24-hour period, right after onboarding, after that you can initiate conversations with the following number of unique customers in a rolling 24-hour period:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-main-alvo-or-color\"><strong>Tier 1<\/strong>:<\/mark> Send messages to 1K unique Contacts in a rolling 24-hour period.<\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-main-alvo-or-color\"><strong>Tier 2<\/strong>:<\/mark>Send messages to 10K unique Contacts in a rolling 24-hour period.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-main-alvo-or-color\">Tier 3<\/mark><\/strong>:Send messages to 100K unique Contacts in a rolling 24-hour period<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-main-alvo-or-color\">Tier 4<\/mark><\/strong>:Send messages to unlimited unique Contacts in a rolling 24-hour period<\/li>\n<\/ul>\n\n\n\n<p>This scale is automatically based on your phone number status, phone number quality rating, and how often you initiate conversations with unique customers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Checking Your Limit<br><\/h2>\n\n\n\n<p>Go to &nbsp;<strong><a href=\"https:\/\/business.facebook.com\/wa\/manage\/phone-numbers\" rel=\"nofollow noopener\" target=\"_blank\">WhatsApp Manager<\/a><\/strong>&nbsp;&gt;&nbsp;<strong>Account  tools <\/strong>&gt;&nbsp;<strong>Phone number<\/strong>&nbsp;tab &gt; <strong>Settings<\/strong> icon :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/alvochat.com\/blog\/wp-content\/uploads\/2022\/11\/Phone_number_Insights-1024x341.jpg\" alt=\"\" class=\"wp-image-2252\" srcset=\"https:\/\/alvochat.com\/blog\/wp-content\/uploads\/2022\/11\/Phone_number_Insights-1024x341.jpg 1024w, https:\/\/alvochat.com\/blog\/wp-content\/uploads\/2022\/11\/Phone_number_Insights-300x100.jpg 300w, https:\/\/alvochat.com\/blog\/wp-content\/uploads\/2022\/11\/Phone_number_Insights-768x256.jpg 768w, https:\/\/alvochat.com\/blog\/wp-content\/uploads\/2022\/11\/Phone_number_Insights.jpg 1261w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"503\" src=\"https:\/\/alvochat.com\/blog\/wp-content\/uploads\/2022\/11\/Messaging_Limits-1024x503.jpg\" alt=\"\" class=\"wp-image-2241\" srcset=\"https:\/\/alvochat.com\/blog\/wp-content\/uploads\/2022\/11\/Messaging_Limits-1024x503.jpg 1024w, https:\/\/alvochat.com\/blog\/wp-content\/uploads\/2022\/11\/Messaging_Limits-300x147.jpg 300w, https:\/\/alvochat.com\/blog\/wp-content\/uploads\/2022\/11\/Messaging_Limits-768x378.jpg 768w, https:\/\/alvochat.com\/blog\/wp-content\/uploads\/2022\/11\/Messaging_Limits.jpg 1064w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Increasing Your Limit<br><\/h2>\n\n\n\n<p>Each time you initiate a new conversation with a unique customer Meta &#8220;Facebook&#8221; will determine if your limit should be increased. This determination is based on the following criteria:<\/p>\n\n\n\n<p>1- your&nbsp;phone number quality rating&nbsp;is&nbsp;<strong>Medium<\/strong>&nbsp;or&nbsp;<strong>High<\/strong>.<\/p>\n\n\n\n<p>2- in the last 7 days, you have initiated X or more conversations with unique customers.  <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Examples of Increasing Your Limit<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-main-alvo-or-color\">Messaging limit increased from 1K to 10K in 7 days:<\/mark><\/strong><\/h3>\n\n\n\n<p>You will be able to send 10K per day when you send in the last 7 days > X message.<\/p>\n\n\n\n<p> <strong>X = current messaging limit divided by 2<\/strong><\/p>\n\n\n\n<p><strong>x = 1000\/2<\/strong> = <strong>500<\/strong> <\/p>\n\n\n\n<p>So if you send >500 messages last 7 days you will move to <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-color\">Tier 2 <\/mark> and you can Send messages to 10K unique Contacts in a rolling 24-hour period.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>number quality\u00a0is\u00a0<strong>Medium<\/strong>\u00a0or\u00a0<strong>High<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\">Day 1<\/th><th class=\"has-text-align-center\" data-align=\"center\">Day 2<\/th><th>Day 3<\/th><th>Day 4<\/th><th>Day 5<\/th><th class=\"has-text-align-center\" data-align=\"center\">Day 6<\/th><th class=\"has-text-align-center\" data-align=\"center\">Day 7<\/th><th>Day 8<\/th><\/tr><\/thead><tbody><tr><td>Business-initiated conversations (new)<\/td><td class=\"has-text-align-center\" data-align=\"center\">100<\/td><td class=\"has-text-align-center\" data-align=\"center\">100<\/td><td>100<\/td><td>100<\/td><td>100<\/td><td class=\"has-text-align-center\" data-align=\"center\">0<\/td><td class=\"has-text-align-center\" data-align=\"center\">10<\/td><td><\/td><\/tr><tr><td>Business-initiated conversations last 7 days<\/td><td class=\"has-text-align-center\" data-align=\"center\">100<\/td><td class=\"has-text-align-center\" data-align=\"center\">200<\/td><td>300<\/td><td>400<\/td><td>500<\/td><td class=\"has-text-align-center\" data-align=\"center\">500<\/td><td class=\"has-text-align-center\" data-align=\"center\">510<\/td><td><\/td><\/tr><tr><td>Messaging limit<\/td><td class=\"has-text-align-center\" data-align=\"center\">1K<\/td><td class=\"has-text-align-center\" data-align=\"center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-color\">1K<\/mark><\/td><td>1K<\/td><td>1K<\/td><td>1K<\/td><td class=\"has-text-align-center\" data-align=\"center\">1K<\/td><td class=\"has-text-align-center\" data-align=\"center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-color\">1K<\/mark><\/td><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-main-alvo-or-color\"><strong>10K<\/strong><\/mark><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-main-alvo-or-color\">Messaging limit increased from 1K to 10K in 2 days:<\/mark><\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>number quality rating&nbsp;is&nbsp;<strong>Medium<\/strong>&nbsp;or&nbsp;<strong>High<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\">Day 1<\/th><th class=\"has-text-align-center\" data-align=\"center\">Day 2<\/th><th class=\"has-text-align-center\" data-align=\"center\">Day 3<\/th><\/tr><\/thead><tbody><tr><td>Business-initiated conversations (new)<\/td><td class=\"has-text-align-center\" data-align=\"center\">500<\/td><td class=\"has-text-align-center\" data-align=\"center\">500<\/td><td class=\"has-text-align-center\" data-align=\"center\"><\/td><\/tr><tr><td>Business-initiated conversations last 7 days<\/td><td class=\"has-text-align-center\" data-align=\"center\">500<\/td><td class=\"has-text-align-center\" data-align=\"center\">1000<\/td><td class=\"has-text-align-center\" data-align=\"center\"><\/td><\/tr><tr><td>Messaging limit<\/td><td class=\"has-text-align-center\" data-align=\"center\">1K<\/td><td class=\"has-text-align-center\" data-align=\"center\">1K<\/td><td class=\"has-text-align-center\" data-align=\"center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-main-alvo-or-color\"><strong>10K<\/strong><\/mark><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/messaging-limits\/#\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quality Rating<br><\/h2>\n\n\n\n<p>quality rating is based on how messages have been received by recipients over the past seven days. depends on feedback from users when they block a message or you send low-quality templates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Checking Your Phone Quality Rating<\/h3>\n\n\n\n<p>Go to &nbsp;<strong><a href=\"https:\/\/business.facebook.com\/wa\/manage\/phone-numbers\" rel=\"nofollow noopener\" target=\"_blank\">WhatsApp Manager<\/a><\/strong>&nbsp;&gt;&nbsp;<strong>Account  tools <\/strong>&gt;&nbsp;<strong>Phone number<\/strong>&nbsp;tab :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/alvochat.com\/blog\/wp-content\/uploads\/2022\/11\/Checking_Your_Phone_Quality_Rating-1024x341.jpg\" alt=\"\" class=\"wp-image-2273\" srcset=\"https:\/\/alvochat.com\/blog\/wp-content\/uploads\/2022\/11\/Checking_Your_Phone_Quality_Rating-1024x341.jpg 1024w, https:\/\/alvochat.com\/blog\/wp-content\/uploads\/2022\/11\/Checking_Your_Phone_Quality_Rating-300x100.jpg 300w, https:\/\/alvochat.com\/blog\/wp-content\/uploads\/2022\/11\/Checking_Your_Phone_Quality_Rating-768x255.jpg 768w, https:\/\/alvochat.com\/blog\/wp-content\/uploads\/2022\/11\/Checking_Your_Phone_Quality_Rating-1536x511.jpg 1536w, https:\/\/alvochat.com\/blog\/wp-content\/uploads\/2022\/11\/Checking_Your_Phone_Quality_Rating-2048x681.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p><strong>quality states<\/strong> :<\/p>\n\n\n\n<p><mark><mark style=\"background-color:#10f226;color:#000000\" class=\"has-inline-color\">Green<\/mark><\/mark>: High-quality <mark>Yellow<\/mark>: Medium quality <mark><mark style=\"background-color:#f20505\" class=\"has-inline-color has-base-3-color\">Red<\/mark><\/mark>: Low quality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Best practices to improve a high-quality rating<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Only send messages to users who have opted in to receive messages from your business.<\/li>\n\n\n\n<li>Make the messages highly personalized and useful to users. Avoid sending welcome or introductory messages.<\/li>\n\n\n\n<li>Be mindful of messaging frequency; avoid sending customers too many messages a day. Be thoughtful of informational messages, optimizing for content and length.<\/li>\n\n\n\n<li>Send messages to your clients in their language if you know that.<\/li>\n\n\n\n<li>Carefully design multiple templates (OTP &#8211; Invoices &#8211; Shipment Tracking &#8211; Offers) and send the customer the appropriate template that he is waiting for, because there is a customer who wants notification messages and invoices to arrive, but does not wish to receive offers, so he may report the offer and advertisement template, thus negatively affecting the account and the template.<\/li>\n\n\n\n<li>Provide the option to unsubscribe through your templates, so that your database is clean and contains only loyal customers.<\/li>\n<\/ul>\n\n\n\n<p>You can find useful articles related to onboarding <a href=\"https:\/\/alvochat.com\/blog\/tag\/onboarding\/\" data-type=\"URL\" data-id=\"https:\/\/alvochat.com\/blog\/tag\/onboarding\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Messaging Limits Messaging limits are the maximum number of business-initiated conversations that can start in &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"WhatsApp API Messaging Limits and Quality Rating\" class=\"read-more button\" href=\"https:\/\/alvochat.com\/blog\/whatsapp-api-messaging-limits-and-quality-rating\/#more-2233\" aria-label=\"Read more about WhatsApp API Messaging Limits and Quality Rating\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":2293,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"%title%  |  %currentyear%","rank_math_description":"Messaging limits are the maximum number of business-initiated conversations that can start in a rolling 24-hour period. not apply to user-initiated .","rank_math_focus_keyword":"Messaging Limits,Quality Rating","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[192],"tags":[191,65],"class_list":["post-2233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-onboarding","tag-onboarding","tag-whatsapp-api","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","no-featured-image-padding"],"jetpack_featured_media_url":"https:\/\/alvochat.com\/blog\/wp-content\/uploads\/2022\/11\/Whatsapp_api_Messaging_Limits_Quality_Rating.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/alvochat.com\/blog\/wp-json\/wp\/v2\/posts\/2233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alvochat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alvochat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alvochat.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alvochat.com\/blog\/wp-json\/wp\/v2\/comments?post=2233"}],"version-history":[{"count":45,"href":"https:\/\/alvochat.com\/blog\/wp-json\/wp\/v2\/posts\/2233\/revisions"}],"predecessor-version":[{"id":2385,"href":"https:\/\/alvochat.com\/blog\/wp-json\/wp\/v2\/posts\/2233\/revisions\/2385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alvochat.com\/blog\/wp-json\/wp\/v2\/media\/2293"}],"wp:attachment":[{"href":"https:\/\/alvochat.com\/blog\/wp-json\/wp\/v2\/media?parent=2233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alvochat.com\/blog\/wp-json\/wp\/v2\/categories?post=2233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alvochat.com\/blog\/wp-json\/wp\/v2\/tags?post=2233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}